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Internet Marketing 101-the short course

  • Build an attractive website that features your products/service front & center. Think "Posters" not textbooks or Star Wars.
  • Market your website so it can market your product for you. Put your web address on related sites, trade mags, flyers, business cards, etc. Use it to help answer enquiries.
  • Assess how well you are doing. Use counters to check visitors. Search on your product to see if it appears on search engines. If not see below.
  • Consider Google Adwords & Yahoo! Paid ads to get your site visible when people search. {yes it costs money but if your product has demand it will generate sales for you}
  • Fine Tune your ads frequently & keep your site up to date and functional
  • If this sounds too technical and/or time consuming, get a webmaster to set it up for you & keep it working.
  • GOOD SELLING!

Up to Date Articles

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Small Business Answers

Stuck on page 17 of Google Search Results? Consider Google ADWORDS.

ADWORDS are those little sponsored ads that appear across the top & down the right side of a Google search page. The advertisers pay per click on the ads. No click, no charge.
Here's what they're all about.
Google Search Market share 4 times nearest rival Yahoo.
See Chart
the Moral? Google gives four times the exposure for your ads.Compare costs with this in mind.

If you are confused by the flood of Internet Marketing Advice, GRA can help organize your company's marketing campaigns on Google, Yahoo!, etc. and optimize your site for direct searches. E_Mail us Here.


Got an article on Raising Traffic to small sites? E_mail us the link Here.
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